Who are we?
Let's discover Aline and Johan, founders of Happy Officine
Aline and Johan, tell us about your journey to the creation of Happy Officine
Aline: We both have an off-road course. Johan is an autodidact who is interested in everything. From horticulture to computers and events, he's a jack-of-all-trades with a passion for travel, the humanities, history, photography...
Johan: My background is also atypical, multidisciplinary (and undisciplined!). I created my first activity at 19 and worked in a wide variety of fields before becoming interested in responsible consumption, natural products and more particularly cosmetics.
How did your interest in responsible consumption come about?
Johan: My attention was drawn to the composition of the products for everyday use in the kitchen as well as for hygiene. I started looking for responsible brands for my personal use, but I soon realized how complex it was to find the products I liked.
Aline: For a long time I was torn between pleasure and reasonableness, stressed by the guilt caused by my way of consuming and by the sometimes totally illogical behaviour of consumers, me first! I am a normal woman, with lifestyle habits that are sometimes not perfect or full of contradictions, but the desire to become more and more responsible and aware of my consumption. I don't want to feel guilty if I buy this or that product, and above all, I want to keep the pleasure!
What is the genesis of Happy Officine ?
Aline: As I love aesthetics and have always been attracted to the world of beauty, I became interested in the labels of hygiene and beauty products. I quickly fell off the wagon when I discovered the compositions and started to make a blacklist for my personal use. I feel really fed up with being a spectator of the gradual destruction of our planet. Tired of plastic, of being fooled, of polluting, of buying fake! So I felt like sharing my discoveries and experiences and getting involved in my own way.
Johan: It is not our vocation to save humanity alone, but we are attentive to the subject.
Moreover, I need to have a professional activity that makes sense, that brings me pleasure and that is not a race to make money that makes me do anything. I am vigilant about working conditions and not ready to do anything to earn a living.
You just had a baby, what world do you dream of for him?
Johan: Like all parents, we want our son to be happy. But above all, we want him to understand that true happiness is not material happiness, but self-fulfillment, balance, joy. A complete approach that is much more important to us than social status or financial success.
Aline: I would like him to be able to "eat clean, breathe clean, and consume clean"! That he is invested in nature and that he has the choice to consume as he wants without feeling guilty. That he be a bit of a philosopher and psychologist, which would allow him to face life more serenely...
You're a Franco-Swiss couple. Why did you choose Switzerland as your home port?
Aline: We met in Paris where we lived for a while. Our respective families have their origins in England and Holland for Johan and in Normandy, Alsace and Switzerland for me. Returning to Switzerland for family reasons, we appreciate the kindness and politeness of people, respect for nature, cleanliness, calm. Our life, like our food choices are simpler, always organic and we eat mostly local and seasonal.